Truck mobile hypes up World Cup fans

This past Sunday, Buchanan’s Blended Scotch Whisky — the Official Whisky Supporter in North America of the FIFA World Cup 2026 — kicked off its global fútbol celebration in NYC with the Buchamión, a high-energy mobile takeover featuring legendary fútbol commentator Andrés Cantor. Fans in Manhattan, Brooklyn, and Queens were surprised with live appearances from Cantor, free merch, a DJ-fueled soundtrack, and a “Longest Goooooool!” contest!